Why I built MyRecall

I’m a founder. I live in scorecards, weekly meetings, and quarterly plans. If there’s a framework for running a company, I’ve probably taught it to someone.

Here’s the part nobody puts on a landing page. For years, my own life ran on a pile of apps that all had one thing in common: they waited for me.

A task app I had to remember to open. A notes app where good intentions went to die. A calendar that told me what meetings I had but nothing about what I owed people. Reminders that went off while I was driving and were gone before I could act on them. I could keep a company pointed in the right direction and still forget to call a customer back, miss a birthday, or let a promise to a friend sit in a list I hadn’t opened since Tuesday.

I tried every tool worth trying. The problem was never the features. Every app assumed I would come to it, on its schedule, with the discipline of a monk. I don’t have that discipline. I have a business to run, a family, and a dozen open loops at any moment. I didn’t need a better place to store my tasks. I needed something that would come find me.

So I built it.

The heart of MyRecall is a morning email. Each morning it lands in your inbox with what’s due, what’s overdue, your meetings, your habits, birthdays coming up, and who you’re due to reach out to. You can check things off or move them to tomorrow right from the email, so your day finds you without opening the app. It came from my own routine: I stopped trying to remember what mattered and made the system tell me before the day got moving.

The rest comes from being honest about how people actually behave. You don’t type “create task, priority high, list Personal.” You type “call Mike about the lease Thursday,” and MyRecall works out the day and time. Add #Work or !high and it files and flags it too. Every note can carry its reason, because six weeks from now the task won’t make sense without the why. Habits never turn overdue; a missed day just resets the streak, because guilt is a terrible habit coach. Birthdays count down with a reminder, because the people who matter deserve better than a mental note.

And the thing that slips most in a busy life often isn’t a task. It’s a person: the follow-up you meant to send, the client you meant to check on, the friend you haven’t talked to in three months. Tell MyRecall who matters and how often you want to be in touch, and it tells you when it’s been too long.

I built MyRecall in weeks, not years, mostly at night, because that’s when the rest of my life gives me room. It’s version one, and I’d rather say that plainly than pretend it’s finished. If you join as a founding member, your price is locked for as long as you stay subscribed, and you’re helping build the thing you use. I think that’s a fair deal.

I want to help people take the operational weight off their work and their life, so their attention goes to the work and the people that need it. MyRecall is that idea applied to one problem everyone has: remembering what matters and following through on time.

Your day should come to you. So I built the thing that brings it.

Justin, Founder